March 24 - 28, 2025

5-Day Confident Closer Challenge

Your Path to More Predictable Sales

No more inconsistent sales
No more ghosted proposals
No more endless follow-up
No more competing on price

It's time to turn your expertise into the consistent income you deserve

Limited Spots Available—Secure Yours Now!

By the End of This Challenge, You Will...

Gain the skills and confidence to transform your sales approach in just 20 minutes per day

Master The Art of Sales Conversations

Learn how to guide prospects through a natural sales conversation that feels helpful, not push or salesy.

Handle Objections With Ease

Develop confident responses to common objections without resorting to discounting or over-explaining.

Clearly Communicate Your Value

Learn how to build offers that leave your customers wanting to work with you without needing to be 'sold'.

Efficiently Qualify Prospects

Stop wasting time on prospects who are not ready to work with you. Discover the four step framework that will save you time and stress of working with the wrong people.

Build a Repeatable Follow-up System

Deliver the right message at exactly the right time. Master a systematic approach that maps perfectly to your customer's buying journey, guiding them naturally from interest to decision without pressure all while saving you valuable time.

Close More Sales With Confidence

Learn when and how to ask for the sale in a way that leads customers to a clear 'yes' without you feeling pushy or them feeling overwhelmed.

What to Expect Each Day

Just 20 minutes per day to transform your sales approach (and business)

Becoming The Trusted Advisor

Shift from 'selling services' to 'solving meaningful problems.' Transform how you communicate your expertise by focusing on transformative outcomes rather than deliverables. Position yourself as the trusted authority prospects naturally turn to when they need solutions.

Four Question Qualification Framework

Stop wasting time on prospects who aren't ready to work with you. This simple 4-question system quickly identifies ideal clients, filtering out tire-kickers so you focus exclusively on serious prospects ready to buy

Navigating Objections

Learn to address concerns naturally throughout the buyer journey instead of battling objections at the close. By proactively guiding the conversation and answering key questions at the right moments, you'll create a path that builds confidence, reduces stress and positions you as the go-to trusted expert for your prospects.

The Confident Closer's Blueprint

Discover when and how to ask for the sale using a non-pushy framework that lets the prospect make the ultimate decision. This personalized approach feels natural for both you and the prospect, helping you stand out from typical sales tactics.

Flawless Follow-up

Eliminate ineffective follow-ups and missed opportunities. In this session, you'll build a structured follow-up system that keeps prospects engaged at the right time with the right message—aligned with their buying journey. Follow up with confidence, nurture relationships, and close more deals when they're ready—without feeling pushy.

What others are saying

"Game Changer"

"Ashley helped me transform my vague sales approach into a clear, actionable system. After implementing his framework, I started getting more 'Yes!' responses from prospects. If you want to turn your expertise into predictable income without feeling pushy, this challenge is absolutely worth your time."

- M. Chowdhury | Startup Founder

"Revenue Quadrupled"

"I was convinced I needed more leads, but Ashley showed me my real problem was my broken sales process. By implementing his framework, I stopped losing opportunities and 4X'd my revenue in just 12 months. This challenge teaches the exact system that transformed my coaching business from struggling to thriving."

- S. Pikel | Agency Owner

"This Stuff Works"

"Ashley's personalized approach to sales coaching and extensive hands-on experience helped us create a system that actually works. His frameworks transformed our business results." - J. Boudreau | Founder

Meet Your Challenge Host

Leadership Through Experience

I'm Ashley Frank, a sales coach with over 20 years of experience in corporate sales, sales leadership, and HR leadership with Fortune 500 companies and government economic development agencies.

After building a successful corporate career, I realized I wanted to create something with even greater impact. That's when Thrive Growth Lab was born—a place where I could transform my decades of high-level sales expertise into practical frameworks that help expert entrepreneurs succeed on their own terms.

My approach isn't about tactics—it's about building confidence, connecting authentically, and solving real problems. Through personal challenges, career pivots, and moments of doubt, I've developed a deeper understanding of what truly drives meaningful connections in business.

I help expert entrepreneurs expert entrepreneurs (consultants, coaches, service providers, and independent professionals), grow by embracing challenges and stepping into their full leadership potential as business owners and sales professionals.

My professional background combined with my entrepreneurial journey gives me a unique perspective on creating sales systems that feel natural and authentic while delivering consistent results.

My Guiding Principles

I believe in believing in yourself, even when others don’t.

I believe you are more than your current circumstances.

I believe in being unapologetically yourself.

I believe in owning your shit.

I believe in doing what’s right, not what’s easy.

I believe in having fun and following what excites you.

I believe in doing what you love, and success will follow.

These aren't just words on a page—they're the principles that have guided me through building multiple successful businesses and helping my clients achieve the same. During this challenge, you'll see how these principles integrate with practical sales strategies to create authentic connections that convert.

Limited Spots Available

Secure Yours Now!

Transform your business in just 20 minutes a day. No fluff—just proven strategies you can apply immediately for real results.

Frequently Asked Questions

Everything you need to know before joining.

How much time will I need to commit each day?

Each daily training will be approximately 15-20 minutes. After each session, you'll have the opportunity to join an open Q&A for extra support. The implementation tasks will take about 15-20 minutes per day, making it easy to take action without feeling overwhelmed. For those who want even more guidance, there will be optional live Q&A sessions (20 minutes) to dive deeper and get personalized support.

How is this challenge delivered?

The challenge will be hosted on Zoom, with daily training sessions, worksheets, and discussions. You'll receive session reminders via text and email if you opt in. All sessions will be recorded and stored in a private area for easy access.

Is this really free? What's the catch?

Yes, this challenge is completely free—no catch, no gimmicks. I believe in providing real value first because I know what it’s like to want more for yourself, even when others don’t see it yet.

At the end of the challenge, I'll share how you can go deeper with my comprehensive program, but there’s absolutely no obligation. This is about giving you the tools to take action now—because you deserve it.

Will this work for my specific industry?

Absolutely! The sales principles I teach work across all expert-service industries. Whether you're a coach, consultant, service provider, or independent professional, these strategies will help you sell with confidence and attract the right clients.

I’ve seen them work for experts in fields like web design, marketing, graphic design, legal services, accounting, home services and more—because great sales isn’t about pressure, it’s about positioning your value that solves a problem in a way that feels authentic and effortless.

What if I can't attend live?

No problem! While attending live is the best way to get the most out of the challenge—learning from others, asking questions, and engaging in real-time discussions—I know life gets busy. That’s why every session will be recorded and hosted in a private area for challenge participants, so you can catch up whenever it’s convenient for yo

What happens after the challenge ends?

You’ll have ongoing access to all the challenge materials, so you can revisit them anytime. And this doesn’t have to be the end of your journey—I’d love to continue supporting you.

If you’re ready to take your sales skills even further, I’ll be inviting challenge participants to join Growth Lab, my comprehensive program designed to help you sell with confidence and scale your business. Plus, as a challenge participant, you’ll get access to special bonuses.

Even if you don’t join Growth Lab, you’ll continue receiving valuable insights, strategies, and resources via email—so you can keep growing as long as you choose to stay opted in.

EXCLUSIVE BONUS

$197 value - FREE when you join today

Inside the Buyer's Mind: AI Mini Course

What would you do if you could read your customers' minds? Now you can.

Discover how to use AI to understand exactly what your prospects are thinking at each stage of their buying journey. In just three modules, you'll learn to create detailed customer mind maps, master powerful AI prompts, and transform these insights into messaging that leaves prospects wanting to work with you.